SUMMARY
Under moderate supervision, responsible for the entire life cycle of marketing initiatives for assigned product lines, including marketing planning and strategic development, implementation & execution, ongoing review and updates, and performance documentation & reporting.
ESSENTIAL FUNCTIONS
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Lead the strategic and tactical development and execution of marketing initiatives for assigned product lines, including trade show support, webinars, collateral, website content, email marketing, direct mail, and advertising.
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Regularly interact with appropriate business units to evaluate marketing plans, identify new needs, make updates to plans, and monitor ongoing progress.
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Support all Corporate Marketing initiatives, including national sales meetings, educational conferences and user forums, participating as a representative or leading initiatives as appropriate.
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Develop, implement, and utilize tools and strategies to measure the success of marketing initiatives.
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Evaluate the overall success of various marketing initiatives, reporting results and making adjustments to initiatives as appropriate.
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Manage incoming lead distribution among team members and business units, and assist with monthly reporting of departmental leads and closed sales.
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In tandem with product representatives and copywriters, interview customers to obtain case study content, following up to obtain the appropriate approvals.
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Support the marketing efforts of partners and resellers, maintaining excellent relationships and proactively identifying opportunities to advance marketing initiatives.
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Conduct ongoing media and market analysis and help support media relationships.
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Remain informed of new technology, processes, or other changes that may affect business, product development, or target markets.
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Coordinate speaking arrangements and public appearances, identifying appropriate appearances as defined by marketing initiatives.
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Perform special projects or other duties as assigned.
MINIMUM QUALIFICATIONS
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High school diploma or equivalent required. Bachelor’s degree preferred.
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Minimum of three to five years of experience in related field; or
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Advertising agency experience a plus.
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Financial software & technology marketing experience a plus.
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An equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.
KNOWLEDGE AND SKILLS
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Developing professional expertise. Works on non-complex to complex projects. Exercises judgment using analytical and critical-thinking skills within defined procedures and practices.
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Excellent written and verbal communication, customer relation, and project management skills.
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Developing presentation abilities, including the ability to present ideas, initiatives, and plans to all levels of the organization.
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General knowledge of company products and services.
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General knowledge of technical, financial, and banking industry and competitive market environment.
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Experience working with marketing databases.
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General knowledge of Microsoft Office (Word, Excel, Powerpoint, Outlook).
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Ability to quickly learn new online tools for the creation, distribution, and maintenance of emails, landing pages, website, mailing lists, webinars, etc. as appropriate.