Marketing Support Specialist


DETAILS

Location: Norcross, GA, GA, 30092
Employee Type: full time
Experience: 2 - 5 years
Education: Highschool GED
Travel Required: none

DESCRIPTION

  

SUMMARY

Under moderate supervision, responsible for the entire life cycle of marketing initiatives for assigned product lines, including marketing planning and strategic development, implementation & execution, ongoing review and updates, and performance documentation & reporting.

 

ESSENTIAL FUNCTIONS

  • Lead the strategic and tactical development and execution of marketing initiatives for assigned product lines, including trade show support, webinars, collateral, website content, email marketing, direct mail, and advertising.
  • Regularly interact with appropriate business units to evaluate marketing plans, identify new needs, make updates to plans, and monitor ongoing progress.
  • Support all Corporate Marketing initiatives, including national sales meetings, educational conferences and user forums, participating as a representative or leading initiatives as appropriate.
  • Develop, implement, and utilize tools and strategies to measure the success of marketing initiatives.
  • Evaluate the overall success of various marketing initiatives, reporting results and making adjustments to initiatives as appropriate.
  • Manage incoming lead distribution among team members and business units, and assist with monthly reporting of departmental leads and closed sales.
  • In tandem with product representatives and copywriters, interview customers to obtain case study content, following up to obtain the appropriate approvals.
  • Support the marketing efforts of partners and resellers, maintaining excellent relationships and proactively identifying opportunities to advance marketing initiatives.
  • Conduct ongoing media and market analysis and help support media relationships.
  • Remain informed of new technology, processes, or other changes that may affect business, product development, or target markets.
  • Coordinate speaking arrangements and public appearances, identifying appropriate appearances as defined by marketing initiatives.
  • Perform special projects or other duties as assigned.

 

 

MINIMUM QUALIFICATIONS

  • High school diploma or equivalent required. Bachelor’s degree preferred.
  • Minimum of three to five years of experience in related field; or
  • Advertising agency experience a plus.
  • Financial software & technology marketing experience a plus.
  • An equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.

 

 

KNOWLEDGE AND SKILLS

  • Developing professional expertise. Works on non-complex to complex projects. Exercises judgment using analytical and critical-thinking skills within defined procedures and practices.
  • Excellent written and verbal communication, customer relation, and project management skills.
  • Developing presentation abilities, including the ability to present ideas, initiatives, and plans to all levels of the organization.
  • General knowledge of company products and services.
  • General knowledge of technical, financial, and banking industry and competitive market environment.
  • Experience working with marketing databases.
  • General knowledge of Microsoft Office (Word, Excel, Powerpoint, Outlook).
  • Ability to quickly learn new online tools for the creation, distribution, and maintenance of emails, landing pages, website, mailing lists, webinars, etc. as appropriate.


REQUIREMENTS


Jack Henry & Associates, Inc. is an Equal Employment Opportunity/Affirmative Action Employer and maintains a Drug-Free Workplace.

EOE-M/F/V/D


THIS JOB IS DELETED

COMPANY

Jack Henry and Associates
663 W. Hwy 60

Monett, MO 65708-8215
UNITED STATES